Jordanporter0909's Blog

Funniest Commercial November 20, 2009

 This is a commercial that aired in the 2005 Superbowl for Careerbuilder.com. I chose this ad because it symbolizes how slap-stick humor has made its way through modern television and all other aspects of mainstream American media. I like this ad because everyone can relate to and laugh at this kind of slap-stick comedy in commercials. Also, this commercial is about a job search website, which can be a useful tool to everyone who needs employment. I did not want to pick some random beer commercial that doesn’t’ have any moral sense or positive influence on society, although they are really rather hilarious.

This ad is memorable because its sense of humor can portray to all audiences and make an everlasting impression on the attitude and relationship Careerbuilder.com can have on an individual’s life. Besides, everyone likes monkeys. Monkeys are flat out hilarious. That Monkey smoking the cigar and burning the money just characterizes the idea of the pinhead boss who doesn’t care about anything but what his agenda consists of.

I believe this advertisement was created to target a specific audience that was in the work force at the time when this commercial was created. I believe they were looking for middle class workers in their late twenties or early thirties. I came to this conclusion when the makers of this ad put the song “Come on Feel the Noise” by Quiet Riot. Quiet Riot was an early American metal band that first introduced that single in 1983. This would be a song that would be popular with people in that age group.

This ad seems to be selling the idea of “good times” and the idea of a “better” future. It plays on the idea that everyone seems to dislike their coworkers or wish they were in a better job not ran by “monkeys.” The ad claims that if you use Careerbuilder.com you will be able to find a better job that will make you happier. As far as stereotypes go, I believe there is a classic play off of the blue collar office working man. If you notice the only non-monkey worker in the commercial is wearing pretty plain work clothes. But the monkeys seem to be wearing flashy suites and wearing expensive ties symbolizing their incapability of running the company successfully.

Since this commercial aired during the Superbowl, I think it’s safe to say that a boatload of money went into making this commercial and getting it to air during one of televisions most watched events. A vast majority of middle class Americans probably watched this ad during the Superbowl, thus reaching the advertisers target audience. I love Superbowl commercials. I will sometimes watch the end of the Superbowl just to see the commercials and how funny they are. Superbowl commercials have a proud history of being memorable and keep everybody talking about them for weeks to come. Superbowl commercials are so prestigious in fact that they have dedicated entire television shows to the top 25 Superbowl commercials of all time.